Shortlist

Congratulations to all of the Marketing Week Engage Awards 2012 finalists! The shortlisted brands and agencies are listed below by category:

Automotive sponsored by Quadrangle

BMW    -    eBay Advertising
Europcar
Mercedes C Class Coupe    -    AMV BBDO
Motorcycle Industry Association    -    agenda21
Nissan    -    DNA
Nissan LEAF    -    TBWA\London
Peugeot    -    BD Network
Peugeot UK    -     EHS 4D


Business to Business sponsored by Your M&S for Business

Berwin Leighton Paisner
eBay Advertising
GE    -    AMV BBDO
HSBC Bank
Microsoft    -    UM London
O2 Telefónica    -    The Marketing Practice
Siemens IT Solutions and Services    -    IAS b2b Marketing
Financial Times - The Banker
Viking    -    Gratterpalm
Xerox    -    MEC Global Solutions and MEC Access

Charity and Voluntary Sector


Aviva and Railway Children    -     balloon dog
British Red Cross    -    Force-7
Dimensions and Odeon cinemas
Friends of the Elderly    -    Friends of the Elderly and Paratus Communications
Headway    -    AMV BBDO
National Trust    -    Watson Phillips Norman
National Trust    -    Public Zone
Save the Children    -    adam and eve
The Royal British Legion    -    Tangible

Financial sponsored by Jacob Bailey

American Express    -    Fortune Cookie
Aviva
Churchill    -    WCRS/Engine
first direct    -    Dialogue 141
ING Direct    -    Beattie McGuinness Bungay
LV=
MORE TH>N
Nationwide    -    18 Feet & Rising
Unum
Zurich    -    Mindshare

FMCG sponsored by Foodity
Coca-Cola
Foster's    -    adam and eve
GSK - Lucozade    -    MediaCom
Innocent Drinks
Kleenex
New York Bakery Co.    -    Maple Leaf (UK)
House of Holland and Pretty Polly    -    Beattie McGuinness Bungay
Pringles    -    G2 Joshua
Snickers    -    AMV BBDO
Vosene Kids    -    1000heads

Media sponsored by LEWIS PR

Benenden Healthcare    -    Intermarketing
Global Radio - Capital FM
Channel4.com/Food    -    Keo and Zone
Daily Mail and The Mail on Sunday    -    Daily Mail Group Trust and M&C Saatchi
Comedy Central
HISTORY    -    A+E Networks UK and Museum of London
Paramount Pictures - Paranormal Activity 3    -    MEC
Warner Bros. - Horrible Bosses - PHD

Public Sector

Capital Bee    -    LIDA
Government Communications Headquarters    -    TMP Worldwide
Home Office    -    Home Office and MediaCom
Lancashire County Council
London Fire Brigade
NHS Blood and Transplant
Royal College of Nursing    -    Blue State Digital
Royal Marines    -    WCRS/Engine
Strathclyde Police

Retail sponsored by Merchandising Sales Force (MSF)

Boots
Gatwick Airport    -    dnx
John Lewis    -    adam and eve
John Lewis    -    adam and eve
Krispy Kreme UK    -    Addiction
Lincolnshire Co-operative
Ocado    -    Frank PR
Phones4u    -    adam and eve
Sainsbury's    -    AMV BBDO
Specsavers    -    MEC

Telecommunications and IT sponsored by First Clarity

BT    -    AMV BBDO
Lebara Mobile
Microsoft    -    UM London
O2    -    VCCP
Plusnet    -    Karmarama
Skype    -    1000heads
TalkTalk Business    -    IAS b2b Marketing
Three Mobile UK    -    Targetbase Claydon Heeley
T-Mobile    -    MediaCom

Travel and Leisure

British Champions Series
Disneyland Paris    -    BETC Euro RSCG and Disneyland Paris
Heathrow    -    Mischief PR
TUI Travel Specialist & Activity - iExplore
National Express    -    MPG Media Contacts
VisitScotland
T.G.I. Friday's    -    3 Monkeys
Thomson    -    CreatorMail
Tourism Ireland    -    Indicia

Advertising sponsored by Ebiquity

Aldi    -    McCann Manchester
BMW    -    eBay Advertising
British Airways    
Foster's    -    adam and eve
Huffington Post UK    -    MBA
John Lewis    -    adam and eve
John Lewis    -    adam and eve
Lynx    -    Mindshare
VisitScotland

CRM/Loyalty sponsored by Neolane

ASOS
ATS Euromaster
Aviva    -    Iris Associates
Costa Coffee    -    MRM Meteorite
Dulux Decorator Centres    -    Nectar Business
Lloyds TSB    -    LBi
O2    -    VCCP Partnership
Subway    -    Momentum London
Telegraph Media Group

 

Data-driven Marketing sponsored by Callcredit Marketing Solutions

British Gas    -    British Gas and Ebiquity
Costa Coffee    -    MRM Meteorite
eBay Advertising
Littlewoods    -    myThings
Plumb Center and Parts Center    -    Tangent Snowball
Thomson    -    CreatorMail
TV Licensing    -    Proximity London
Virgin Atlantic Airways    -    RAPP

Digital sponsored by Michael Page Digital

ASOS
EMI Music - Coldplay
Google Chrome    -    Essence Digital
Jobsite.co.uk    -    Yodelmobile
McDonald's    -    The Marketing Store
National Trust    -    Public Zone
Beiersdorf UK - Nivea for Men
Mars Petcare UK - Pedigree
Big Lottery Fund
Vosene Kids    -    1000heads

Direct Marketing sponsored by Antalis McNaughton

Barclaycard
Focus DIY    -    Tangible
Lloydspharmacy    -    TDA
Engage Mutual Assurance - Over 50s Life Cover
Sensus    -    Loudhouse Marketing Agency
Tesco Bank    -    WDMP
The Royal Bank of Scotland Group    -    The Communications Agency
VisitScotland

 

Market Research

JCDecaux Airport UK
Metropolitan Police    -    MediaCom
O2 Telefónica    -    The Marketing Practice
Radio Advertising Bureau
Royal Sun Alliance UK    -    Nunwood
Shortlist Media - Stylist
Transport for London - Tube Upgrade Plan

 

In-store

Arla Foods - Lurpak    -    BD Network
Capital Shopping Centres    -    BWP Group
Citroën DS    -    Green Room Retail Design
McDonald's    -    The Marketing Store
Nationwide    -    'i-am' associates
Nokia    -    Arno GB

 

PR sponsored by HowTo.tv

Autoglass    -    LEWIS PR
Bennetts    -    BGL Group
BrewDog    -    Manifest London
Budweiser    -    Mischief PR
Heathrow    -    Mischief PR
HSBC    -    Bell Pottinger Business & Brand and HSBC
NHS Blood and Transplant
npower    -    Frank PR
Unilever    -    Blue Rubicon and Unilever

 

Promotional Marketing sponsored by Promotional Handling

Adidas    -    Savvy Marketing
Bacardi Brown-Forman Brands    -    OgilvyAction
Dove    -    Savvy Marketing and Unilever
Innocent    -    Holler
Muller Corner    -    Blue Chip Marketing UK
Samsung    -    Kinetica
Taste of London    -    Brand Events

Sponsorship

B&Q    -    Addiction and MEC
Disney and SEAT    -    Disneymedia+
Jaguar    -    brandRapport
MINI Coupe    -    WCRS/Engine
npower
Orange    -    Cake
The Argos Catalogue    -    Mindshare
Virgin Media    -    ITCH Agency

Design sponsored by Hudson Retail Marketing Solutions

Bacardi Brown-Forman Brands    -    OgilvyAction
Berwin Leighton Paisner
British Airways    -    e-Dialog
Castrol Marine    -    Bray Leino
Liberty    -    20:20
Toni & Guy    -    JDO UK

Experiential Marketing sponsored by LIVE Experiential Marketing

Bacardi Rum    -    Capitalize
British Red Cross    -    Force-7
Cadbury Spots v Stripes    -    PrettyGreen
Google    -    Flourish Creative
Lynx    -    Mindshare
O2    -    pd3
Southern Comfort    -    FRUKT Communications
Vodafone    -    Ignite
Walkers    -    AMV BBDO
WinkBall

Social Media

Barclaycard
Budweiser    -    Mischief PR
Captain Morgan    -    Edelman
Channel 4 Broadcasting    -    Liberty842
Eurostar    -    RAPP
IKEA    -    Cake
Lynx    -    Razorfish
Merlin Entertainments - Alton Towers    -    MediaCom
Paramount Pictures - The Adventures of Tintin    -    MEC
The Sunday Times    -    VCCP

Brand Innovator sponsored by Reckitt Benckiser (RB)UK

Heineken in the UK - Bulmers Cider 
Global Radio - Capital FM 
Febreze -    HowTo.tv
Heineken in the UK - Foster's 
Heineken     -    AKQA
Microsoft, Windows 7     -    Wildstyle Network
PizzaExpress 
Red Hot World Buffet     -    Smith & Smith PR
SnoozeShade     -    Really Simple Ideas

Agency of the Year sponsored by Microsoft Advertising
4Ps Marketing
adam and eve
AMV BBDO
Cake
MEC UK
PHD
VCCP

Brand of the Year sponsored by YouGov

BBC
British Airways
Dairy Crest - Cathedral City
HJ Heinz
John Lewis
The Co-operative Banking Group

 


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