Winners 2012

The 2012 roll of honour is detailed below.

Automotive
Escape the Map
Mercedes C Class Coupe
AMV BBDO

Business to Business
Cloud Power
Microsoft
UM London

Charity and Voluntary Sector
Isolation Week
Friends of the Elderly
Friends of the Elderly and Paratus Communications

Financial
MORE TH>N Freeman 2011 Campaign
MORE TH>N
VCCP me (part of the VCCP Partnership)

FMCG
Yes
GSK – Lucozade
MediaCom

Media
Big Fish Fight
Channel4.com/4Food
Keo and Zone

Public Sector
GCHQ Code Challenge
Government Communications Headquarters
TMP Worldwide

Retail
Christmas 2011
John Lewis
adam and eve

Telecommunications and IT
Wedding Vote
BT
AMV BBDO

Travel and Leisure

The Thrillax Factor of Activity Holidays
TUI Travel Specialist & Activity - iExplore

Advertising
The Like Aldi Campaign
Aldi
McCann Manchester

CRM/Loyalty
SUBCARD
SUBWAY
McCann Worldgroup

Data-driven Marketing
Plumb Center and Parts Center Spend Promotion
Plumb Center and Parts Center
Tangent Snowball

Digital
ASOS SUMMER SALE
ASOS
Independents United

Social Media
Happy to Bed
IKEA
Cake

Direct Marketing
Turn Back Time
Lloydspharmacy
TDA

Market Research
Media and the Mood of the Nation
Radio Advertising Bureau

In-store
Happy Meal - Interactive Digital Floor Media
McDonald's
The Marketing Store

PR
Equity for Punks
BrewDog
Manifest

Promotional Marketing
Wetherspoon Unlocked
Bacardi Brown-Forman Brands
OgilvyAction

Sponsorship
Argos/ITV Partnership
The Argos Catalogue
Mindshare

Design
Transforming the Liberty Beauty Hall
Liberty
20:20

Experiential Marketing
Thinking of Katie
O2
pd3

Rising Star
Fiona Marshall
ASOS

Brand Innovator
PizzaExpress App
PizzaExpress

Agency of the Year
adam and eve

Brand of the Year
BBC

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