Winners 2011

The 2011 roll of honour is detailed below.


Automotive
Get On: Life's Better On Two Wheels
Motorcycle Industry Association
agenda21

Business to Business
Transforming Waste and Attitudes
Veolia Environmental Services
IAS b2b Marketing

Charity and Voluntary Sector
iHobo
Depaul UK
Publicis

Financial
Santander re-brand

FMCG
Feel me, I'm gorgeous
Kleenex Ultra Soft
MHP Communications

Media
Where Do You Stand?
The Economist
AMVBBDO

Public Sector

Best in Class
Training and Development Agency for Schools
MEC

Retail
Plan A One Day Wardrobe Clearout
Marks & Spencer
RKCR/Y&R

Telecommunications and IT
Broadband Happily Ever After
Sky Broadband
WCRS&Co/Engine and Mediacom

Travel and Leisure

Nike GRID
Mindshare

Advertising
Write the Future
Nike
Wieden + Kennedy

CRM/Loyalty
Love Story
Boden
J.P. Boden

Data-driven Marketing
Delivering a step change in the relevancy of customer contacts through intelligent use of browsing data
Shop Direct Group
Celebrus Technologies formerly Speed-Trap

Digital
Smell like a man, man
Old Spice
Wieden + Kennedy

Direct Marketing
Designed to face the toughest test
Land Rover 2010 range
Wunderman

Market Research
Don't Let Your Friendship Die on the Road
Teen Road Safety
Transport for London

In-store
Digital Menus Content Strategy
Burger King
SSP The Food Travel Experts

PR
2010 General Election
Facebook
Blue Rubicon

Promotional Marketing
Dine in for £10
Marks & Spencer
RKCR/Y&R

Sponsorship
Sponsorship of David Mitchell's Soapbox
Bulldog Natural Skincare

Design
Recode | Decode
Decode: Digital Design Sensations
Saint@RKCR/Y&R

Experiential Marketing
MINI World Record
MINI Countryman

Hyperspace

Rising Star

Sam Barnett

Brand Innovator
eco:Drive
Fiat
AKQA

Agency of the Year
Karmarama

Brand of the Year
Costa

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