Judges
These are some of the top marketing professionals who have kindly agreed to take part in this year's judging. Watch this space to see who else will be revealed as part of the panel.
Branwell Johnson, Associate Editor, Marketing Week
Ruth Mortimer, Associate Editor, Marketing Week
Matthew Barwell, Western Europe Consumer Marketing & Innovation Director, Diageo
Matthew Barwell, Western Europe Consumer Marketing & Innovation Director, joined Diageo in September 1998 and is a member of the Global Marketing Leadership Team and the Western Europe Executive Team.
Prior to his current role he spent four years as Regional Marketing and Innovation Director, Diageo Africa with significant success. Matthew led the integration of the Africa Marketing function fully in to Diageo and the Region delivered 29% of Diageo's total NSV growth in F08, the highest of any Region.
Other roles at Diageo included Marketing Director - Italy for three years, Global Marketing Director J&B, UDV and Matthew's first position as Global Marketing Director Ready to Drink (RTD). Before Diageo he spent nine years working for Mars Inc, in a variety of roles including Group Brand Manager for the UK market, Brands & Sponsorship Manager responsible for the Snickers brand, and European Purchasing Manager.
Danielle Crook, Director of Brand Marketing, Vodafone
Danielle is Director of Brand Marketing within Vodafone UK. She leads the development and delivery of the brand strategy including communications to both consumer and enterprise audiences, channel marketing, sponsorship, events and hospitality. Her drive to create a greater emotional link between customers and the Vodafone brand has seen her introduce a number of initiatives, including Vodafone Freebees and Vodafone VIP which offers customers access to money-can't-buy experiences within fashion, festivals, and Formula 1. Before joining Vodafone UK she worked in both in-house and agency roles across the world.
Kristof Fahy, Chief Marketing Officer, William Hill
Kristof Fahy is the Chief Marketing Officer for William Hill plc. Previous roles have included Vice President of International Marketing for Yahoo!, Brand Marketing Director for BlackBerry, and various senior marketing positions at Orange for over 7 years, including Director of Global Brand Communications and Head of Brand, Planning and Advertising for Orange UK.
Peter Fitton, SVP & GM Ad Sales & Promotions – EMEA, The Walt Disney Company - EMEA
Peter Fitton oversees all Advertising Sales and Promotions activity across Europe, the Middle East and Africa for The Walt Disney Company, including the Disneymedia+ UK & Ireland business. He was appointed to this role in April 2009. Peter was previously Vice President, International Sales, Disney Media Sales and Marketing Group, based in New York.
Emma Harris
Emma was Sales & Marketing Director for Eurostar from 2008-2011, responsible for the sales & marketing function in the UK and overseas markets. She joined Eurostar in 2001 from an FMCG background in the brewing industry and rose through the ranks of the business, becoming Sales Director in 2005 and leading the change management for the move from Waterloo to St Pancras. During more recent times, Emma led a total repositioning of the brand strategy, including the launch of their new visual identity and developed a five year brand strategy before announcing her departure in September 2011. In 2012 she will be spending a few months consulting on a variety of mainly Olympic-related marketing projects before taking up a new role in the summer.
Matt Hill, Chief Commercial Officer, UK & Ireland, HJ Heinz Company
Matt Hill joined Heinz in August 2010 as Chief Marketing Officer. He was promoted in January 2011 to the role of Chief Commercial Officer for Heinz UK & Ireland with responsibility for day to day business operations across Marketing, Sales and Corporate Relations, with dotted line responsibility for Finance, HR and Supply Chain.
Matt joined Heinz from Unilever where he spent 17 years in a variety of UK, European and Global marketing roles including Global VP Brand Development for Flora and for Knorr – Unilever’s biggest brand.
His appointment is a clear signal of Heinz’s commitment to build marketing capability and put the consumer at the heart of the company’s agenda.
Matt has taken the “It has to be Heinz” campaign to the next level with an increased focus on innovation and step changing Heinz use of digital. 2011 highlights include bold innovation like Squeeze & Stir Soup, ‘1 of 5 a day’ comms on Heinz Beanz and Soups, and innovative Social Media ideas like ‘Get Well’ Soup.
Roy Hoolahan, Ball and Hoolahan
Stefan Gaa, Marketing Director, RB UK
Stefan Gaa has been Marketing Director of RB UK since July 2010, with responsibility across Healthcare, Personal Care and Household brands, managing its portfolio of iconic 19 global Powerbrands including Finish, Vanish, Dettol, Nurofen, Air Wick, VEET, Strepsils, Durex and Scholl. Before joining the UK business in 2009 as Marketing Director for Healthcare, Stefan had held senior marketing posts within RB in India, US and Germany.
Martin George, BUPA
Simon Kaffel, Global Head of Data & Analysis, Zurich Financial Services – Global Life
Simon joined Zurich Financial Services in November this year as Global Head of Data and Analytics. Prior to this he spent 11 years building Sky's Marketing Database Marketing and Analytics department to support Sky in reaching its 10 million subscriber target. Simon also spent 4 years at NatWest and Marks and Spencer.
Michelle Keaney, Marketing Capability Manager, Heineken
In her role leading Marketing Capability development at Heineken UK, Michelle focuses on the improvement of functional marketing capabilities across the UK Marketing Team, underpinning the work on its core portfolio of brands including Fosters, Strongbow, Heineken, Bulmers and Kronenbourg 1664.
Prior to her current role, she spent 3 years at The Walt Disney Company as Retail Sales and Marketing Manager, leading integrated marketing initiatives at UK Retail across properties including Winnie the Pooh, Toy Story, Disney Princess and Cars.
Amanda Mackenzie, Chief Marketing & Communications Officer, Aviva
Amanda is the Chief Marketing & Communications Officer of Aviva, member of the Executive Committee, Executive sponsor for Diversity and chairs the Operational Risk Committee. Amanda is a Non-Executive Director of Mothercare, President of the Marketing Society, and member of Lord Davies Steering Group for Women on Boards for the British Government.
Nicola Mendelsohn, Executive Chairman & Partner, Karmarama
Nicola is the Executive Chairman and partner at the advertising agency Karmarama which she joined in April 2008. She is also the current president of the IPA (the advertising industry trade body.) In May 2011, Nicola was named an International Woman to watch by Advertising Age. Prior to Karmarama Nicola was the Deputy Chairman of Grey London and a Board Director at BBH. In 2005 she featured in Management Today's list of the 'Top 35 Women Under 35. She is a past president of WACL. Nicola's other responsibilities include being the Chair of the Corporate Board of Women's Aid, Trustee of The White Ribbon Alliance and a Director of The Fragrance Foundation.
Martin Moll, Head of UK Marketing, Honda (UK)
Martin joined Honda (UK) as Marketing Planner in 1995 and in 1998 he moved into Sales Operations at Honda as Sales Manager covering different dealer regions around the country, where he remained until 2000. In 2001, Martin set up a new business venture within Honda - selling products to B&Q – which was the first time Honda had sold outside its existing dealer network. One year later, Martin led Corporate Press & PR for Honda, overseeing all new product launches and acting as primary contact for UK media until 2004. Between 2004 and 2006, Martin returned to Honda Car Sales Division where he headed up a Sales & Aftersales region responsible for 40% of the UK Car dealer network and leading a team of 20 colleagues. Martin moved to Head of Marketing for Honda Power Division in 2006 responsible for Brand Communications and Commercial operations within the business. From here, he became Honda’s Head of Marketing for all products – Cars, Motorcycles and Power Division in April 2011.
Keith Moor, Director, Brand & Communications, Santander UK
Phil Rance, MD, UK, YouGov
Before joining YouGov, Phil was Managing Director EMEA at Research Now, the market leading online panel provider, and has held senior commercial and general management positions at the AA (Automobile Association) and Bradford & Bingley. Phil started his career in strategy consultancy. Phil is a devoted father and serious wine drinker.
Sherilyn Shackell, Founder, Marketing Hall of Legends
Founder of The Marketing Academy, Chair of the Marketing Hall of Legends (UK) and CEO of Highfield Human Solutions Group she regularly consults Boards on attracting, retaining and developing leadership talent. She recently received the award for outstanding contribution to marketing by the CIM Women in Marketing Awards.
Cilla Snowball, Group Chairman, Group CEO, AMV.BBDO
Cilla graduated in French at Birmingham University. After working at ABM and Ogilvy, she joined AMV in 1992 as the agency’s first New Business Director. Nineteen years later, she is now Group Chairman and Group Chief Executive of the five companies that comprise the AMV Group – AMV.BBDO, Proximity, Redwood, Fishburn Hedges and Hub+.
Cilla sits on the boards of BBDO Worldwide, Comic Relief and Birmingham University and is past Chairman of the Marketing Group of Great Britain. She is a member and past President of the Women’s Advertising Club of London, a member of the Thirty Club and a Fellow of the Marketing Society.
She was awarded the CBE in the 2009 New Year Honours list for services to the advertising industry and she was the 2011 media winner in the British Inspiration Awards.
Rachel Swift, Head of Marketing - Fashion & Beauty, John Lewis
Mark Thomson, Olympic Director & Interim International Director, Royal Mail
In a career spanning over 27 years in Royal Mail, Mark has held a variety of Senior and Executive Committee roles. His previous challenge, as Media Director, was to increase Mail’s share of the UK’s advertising, transactional and trans-promotional markets. He is current role is now twofold as both RMG's Olympic Director and RM'S Interim International Director.
Katie Vanneck-Smith, Chief Marketing Officer, News International
Katie was appointed to this newly created role in October 2010 and oversees all marketing activity for The Times, The Sunday Times and The Sun. Her role encompasses responsibility for circulation revenue and the continued growth in subscription sales of print and digital products.
Katie joined Times Newspapers in 1996 as a graduate trainee. She rose quickly to marketing manager and, from 2000 – 2002, she was digital director responsible for launching Times Online. From 2002 – 2005 she was promotions director and then left to join the Telegraph Media Group as marketing director. She returned to Times Media in 2007 to the role of sales and marketing director. Katie became interim MD, Digital & New Business for a short period and was later appointed MD, Customer Direct at NI.
Marek Vaygelt, Head of Consumer & Telecoms Consulting, YouGov
Marek Vaygelt is a research consultant with experience of working in the UK, France and South Africa. His team at YouGov helps consumer, retail and technology clients measure their brand and increase their performance through the provision of effective insight services. He devised the Brand of The Year methodology for the Engage Awards 2012.
Simon Wallis, Sales & Marketing Director, Domino’s Pizza Group
Simon joined Domino’s Pizza UK and Ireland in 2010, as Sales and Marketing Director. Since arriving, he has overseen the launch of Domino’s Stuffed Crust, a rapid rise in the use of social media, the development of apps for the iPhone, Android and iPad, and the sponsorship of ITV’s Red or Black.
Troy Warfield, Vice President Family Care, Europe, Kimberly-Clark Europe
Troy Warfield is the Vice President, Family Care, Europe for Kimberly-Clark a $2bn business with brands such as Andrex, Kleenex, Fiesta, Hakle, Page and Scottex. He has led the organization to improve its profit by 30% over the last two years, whilst developing the strategy, communication and innovation that has seen the growth of both the Andrex and Kleenex brands in the UK, and the resurgence of the Scottex brands in Italy and Spain. Prior to this role, he was the Managing Director of Kimberly Clark’s UK and Ireland business from 2006 to 2009. In this role he grew the market share of all three brands, Andrex, Kleenex and Huggies, and led the organization to move from the 11th ranked company in the UK industry to be ranked No.1 vs the HPC peers eg Unilever, P&G, L’Oreal and J&J. The organization was also recognized by Prince Charles “Business in the Community” as an outstanding place to work, and won several CSR awards.
Charlie Wijeratna, Executive Director, Tottenham Hotspur Football Club
Charlie is responsible for commercial matters at Spurs, covering brand and marketing, sponsorship, hospitality, retailing and ticketing. He joined the Club in December 2010 after spending seven and a half years at London 2012 where he carried out several roles, from 2007 as the driving force behind LOCOG’s sponsorship programme.