Below are the top marketing professionals who have kindly agreed to take part in this year's judging:
Sarah Gilchriest, Publishing Director, Marketing Week
Sarah Gilchriest is Publishing Director for the Marketing and Creative community at Centaur Media, including Marketing Week, Creative Review and Design Week. She oversees the businesses of all the print magazines, websites, awards and events. She has overseen the successful transformation of many media properties from print magazines to become multimedia brands.
Branwell Johnson, Deputy Editor,Marketing Week
Branwell Johnson is Deputy Editor of Marketing Week. He has worked as a marketing journalist for more than a decade and has covered sectors including drinks, travel & leisure and media, building up an extensive network of contacts and clear idea of marketing best practice. He is a former editor of the ground-breaking creative website mad.co.uk
Ruth Mortimer, Editor, Marketing Week
Ruth Mortimer is Editor of Marketing Week magazine, overseeing the editorial content of the print magazine, website, events, conferences and Awards. She has written five books in the popular Dummies series about marketing and regularly appears in national press or on TV as an expert commentator in this field. She has previously written about talent, film, fashion, the arts and design and had a previous career as an archaeologist in the Middle East.
Matthew Barwell, WE Marketing and Innovation Director, Diageo
Matthew Barwell, Western Europe Consumer Marketing & Innovation Director, joined Diageo in September 1998 and is a member of the Global Marketing Leadership Team and the Western Europe Executive Team.
Matthew is responsible for a team of approximately 200 marketers across Western Europe and manages the full Diageo portfolio including brands like Smirnoff, Guinness, Johnnie Walker, Baileys, Gordon’s and Pimms.
Before Diageo he spent nine years working for Mars Inc, in a variety of roles across both Confectionary and Petcare. Matthew graduated with a degree in Modern History and International Relations from the University of St Andrews, and lives in Berkshire with his wife and three sons.
Jo Berrington, Marketing Director, Yotel
Jo spent the first part of her career with British Airways and then joined the iconic London Eye for its opening as Head of Marketing. In 2006 Jo left BA to launch a new hotel brand, referred to as the iPOD of the hotel industry, YOTEL now operates three airport hotels in Europe and a 669 ‘cabin’ city hotel in New York.
Tim, Britton, Chief Operating Officer, EMEA, YouGov
Tim is the Chief Operating Officer EMEA of YouGov plc, the online market research agency.
Tim has almost 20 years experience working in the marketing and research industry. Having started his career in market research, he spent a few years in direct marketing, before moving back into research. In his career he has worked on, managed day to day and overseen accounts in sectors ranging from financial services to FMCG to the public sector, regularly providing Board level presentations advising on the strategic implications of research insights.
Having previously run YouGov in the UK Tim now leads YouGov in Europe and the Middle East, his main focus is ensuring that the company’s strategy for the future is made real on the ground.
Before joining YouGov, Tim was Managing Director of IFF Research. Tim has a degree in Philosophy from the University of Cambridge and is a keen horse rider.
Simon Carter, Marketing Director, UK & Ireland, Fujitsu
Simon Carter is the most senior UK marketer for the £27bn global IT services company, Fujitsu, which he joined in 2009. Before that he has worked at a senior level for some of the UK’s strongest brands, including Thomas Cook, Post Office, EdF, Virgin, and NatWest.. He is also a Non-Executive Director of both the social enterprise TSBC and Coventry University, writes extensively in the marketing press and is a freeman of the Worshipful Company of Marketors.
Jeff Dodds, Chief Marketing Officer, Virgin Media
Jeff joined Virgin Media in 2009 as Director of Brand and Marketing and Creative Director for their TV business. Following the sale of the TV business in 2010, Jeff moved into a new role as Executive Director, Brand and Marketing, overseeing the marketing for all of Virgin Media , before being promoted to the role of Chief Marketing Officer in January 2013. Jeff has held roles as the Director of Brand and Marketing for Callaway Golf and as the Marketing Head for the Japanese car giant Honda. Jeff is a regular contributor to the marketing and business press. He has an MBA and an MSc in International Marketing.
Peter Duffy, Marketing Director, easyJet
Peter joined easyJet in February 2011 as Marketing Director.Before joining easyJet, he was Marketing Director for Audi in the UK where he oversaw a period of rapid and profitable growth. Prior to that, Peter was Marketing Services Director at Barclays. Peter has a degree in Economics and an MBA. He sits on the Airline Management Board and will lead on all aspects of easyJet's marketing activity across Europe.
Ford Ennals, Chief Executive Officer, DigitalRadio UK
Digital Radio UK is the company responsible for leading the development and marketing of digital radio in the UK across commercial and BBC radio to support the UK Government’s plan for radio switchover. Ford was the founding CEO of Digital UK and developed the implementation and communication plan for the successful UK digital TV switchover - including the 5 year ‘ get set for digital ‘ campaign created by AMV BBDO. Previously Ford was Group Marketing Director Lloyds TSB where he was responsible for managing the successful bank merger and brand launch , appointing RKCR / Y&R to develop the long term Lloyds TSB brand campaign. Ford has also worked in senior commercial and marketing roles in the US for Nike and Mars.
Kristof Fahy, Chief Marketing Officer, William Hill
Kristof Fahy is the CMO for William Hill plc. He is responsible for development and control of the brand across all the channels in which the business operates and is a member of the Executive Management Team. Before joining William Hill, Kristof was VP of International Marketing for Yahoo! responsible for driving the marketing and brand strategy for all Yahoo! operations outside of the US. Kristof joined Yahoo! in November 2007, as Brand Marketing Director for BlackBerry, responsible for Brand and Communications across EMEA. Prior to that, Kristof worked in various senior marketing positions at Orange for over 7 years, including Director of Global Brand Communications and Head of Brand, Planning and Advertising for Orange UK.
Daryl Fielding, Director, Daryl Fielding Consulting
Daryl was VP Marketing at Kraft Foods Europe until summer 2012 where she led the development of brand strategies and campaigns for Cadbury's Dairy Milk, Milka, Cote d'Or, Halls, Trident, Tassimo and Lu. Before that, she was Commercial Director of The Independent News titles. Whilst in advertising, she led the global Dove "Campaign for Real Beauty", Ford Transit "Backbone of Britain" and MoreThan's "Where's Lucky?". She also helped Tony Blair to victory by leading all the communications for the Labour Party in the 1997 General Election. Daryl is a Fellow of the Marketing Society and is writing a book on Diversity.
Jan Gooding, Brand and Marketing Director, Aviva
Jan joined Aviva in 2008 and has over 25 years experience in the marketing and advertising profession. She began her career at the advertising agency Ted Bates, and spent eight years working at Burkitt Weinreich Bryant Clients and Co on a number of brands. She has been managing partner of two marketing consultancy’s BLUEdOOR and Antennae with Clients including BBC, Diageo and Unilever. More recently she has held senior marketing roles at BT and British Gas. Jan is currently responsible for the Aviva Group brand, social media and sponsorship strategy across 21 countries in North America, Europe and Asia Pacific. Jan jolds an MA in Economics from Cambridge University and is a Felllow of the Marketing Society.
Karl Gregory, Country Manager, UK & Ireland, Match.com
Karl Gregory is the Managing Director of the UK’s best known and most successful dating and relationship sites - match.com, matchaffinity.com and DatingDirect.com - a position he has held since September 2009. In this role, Karl has been responsible for positioning the brands firmly at the heart of British culture.
Adèle Gritten, UK Commercial Director, YouGov
Adèle has held roles in media research, strategy and planning for over a decade. Adele worked at media agencies CIA, PHD and media owner Clear Channel before moving into the research agency world at Quaestor Research & Marketing Strategists where she set up the Qmedia research brand. Adèle joined YouGov as Head of Media and Financial Services Consulting in March 2009. Adèle has won numerous industry accolades, including being nominated as “one to watch” in Research Magazine, Campaign and MediaWeek. Adèle has an MA in Social and Political Science from Cambridge University.
Matt Hill, President UK & Ireland, HJ Heinz
Matt Hill was appointed as President, Heinz UK & Ireland on 1 May 2012. Matt joined Heinz as Chief Marketing Officer in August 2010 from Unilever, where he spent 17 years in a variety of UK, European and Global marketing roles. During this time Matt delivered strategy, innovation and brand communication in 30+ countries across developed and emerging markets. In January 2011, Matt was promoted to Chief Commercial Officer heading up Marketing and Sales, with overall responsibility for day-to-day business. Under Matt’s leadership Heinz has strong momentum, doubling its innovation rate through launches like Five Beanz, Squeeze & Stir soup, Heinz Hot Sauces and LOL, as well as step changing consumer engagement with award winning social media ideas like ‘Get Well’ Soup, and talkable brand communication like HP’s “Sauce of Manliness” campaign.
Michelle Keaney, CEO, Inventing Futures (I.F)
As an inaugural scholar of The Marketing Academy and one of The Observers Future 500, Michelle is acknowledged as being one of the most talented marketers shaping the industry. Her career spans an eclectic mix of business and consumer sales and marketing, most notably for The Walt Disney Company where she worked on brands such as Winnie the Pooh, Toy Story, and Cars. She later moved on to HEINEKEN where she led the Marketing Capability strategy for the UK business, underpinning work on it’s core portfolio of brands including Fosters, Kronenbourg, HEINEKEN, and Strongbow.
In 2013, Michelle took up the challenge to lead the formation of Inventing Futures (I.F), a progressive social enterprise that focuses on helping 18-24 year olds across all parts of society by unlockoing the power of all that is possible within them. Michelle is also Partnership Director at The Marketing Academy.
Jerome Lemaire, Marketing Director, Reckitt Benckiser
Jerome Lemaire took over the post of RB UK Marketing Director earlier this year. Previously he was based in the US where he was Marketing Director for Global Powerbrand, Air Wick. He joined RB in France in April 1998 where he worked across the household categories becoming Global Brand Marketing Manager for the Vanish Innovation team in 2006.
Nicola Mendelsohn, Executive Chairman & Partner, Karmarama
Nicola Mendelsohn is Executive Chairman of Karmarama, which she joined in 2008. She is also the current president of the IPA. Nicola is chair of the Creative Industries Council, a Director of the Women’s Prize for Fiction and a Trustee of The White Ribbon Alliance.
Martin Moll, Marketing Director - Europe, Honda Motor Europe
A Board level Marketer with 17 years experience,
responsible for Pan brand products (including Cars, Motorcycles, Marine,
Energy, & Industrial). Formerly leading the Marketing communications for
the UK, Martin now leads the Marketing Communications for Europe.
Keith Moor, Director, Brand & Communications, Santander
Keith is responsible for the brand marketing for Santander in the UK, which has seen him bring all the brands of Santander – Abbey, Bradford & Bingley and Alliance & Leicester into one single brand. Keith also look after all of the UK sponsorship in particular F1 and Golf and Santander successfully implementation of a number of social media activity focus around Jenson Button, Lewis Hamilton and Rory McIlroy.
Simon Morris, Director, Adobe
Simon is Director of EMEA Marketing within the Digital Marketing Business Unit at Adobe which is focused on helping organisations and agencies create, manage, and optimise their digital marketing across channels for maximum return on investment. Prior to Adobe, he ran Global Marketing for ClickSoftware, the leader in workforce management. Simon has been involved in technology marketing for over sixteen years.
Helen, Normoyle, Chief Marketing Officer, DFS Furniture Co
Helen Normoyle is the Chief Marketing Officer at dfs, responsible for overseeing the company’s marketing activities, brand building campaigns and consumer research, supporting the company’s 94 UK stores, 3 stores in Ireland and online sales.
With a career spanning market research, new product development and brand and marketing communications, Helen has worked globally across multiple sectors, including pharmaceuticals, telecommunications and media.
Sherilyn, Shackell, Founder, The Marketing Academy
Having spent 20 years as a headhunter and whilst running her own Executive Search firm Sherilyn founded The Marketing Academy a unique non profit organisation dedicated to the development of leadership talent in the world of marketing & advertising. Sherilyn is interested in Leadership, talent development, coaching, collaboration, social enterprise & entrepreneurship.
Mark Thomson, International Director, Royal Mail
Mark Thomson has held a variety of senior positions with Royal Mail Group, covering Sales, Marketing, Customer Services and Media. He led RMG’s preparations for Olympics 2012. His latest challenge, as Royal Mail’s Managing Director, is to oversee all import and export arrangements and overseas developments.
Stephen van Rooyen, Managing Director – Sales & Marketing Group, BSkyB
Stephen van Rooyen was appointed Managing Director, Sales and Marketing in August 2011. He is responsible for marketing and customer acquisition and retention across Sky's range of entertainment and communications products. Stephen was previously joint Deputy Managing Director, Customer Group, and before that Director of Product Management. He joined Sky in July 2006 from Virgin Media where he was Director of Strategy and has also worked at News International and Accenture in both Australia and the UK.
Troy Warfield, Group Commercial Director, Europe, Middle East and Africa, Avis Budget
Troy Warfield is the Group Commercial Director for Avis Budget, Europe Middle East and Africa, responsible for the Marketing, Sales, Revenue and ECommerce operations across the region, and sits on the EMEA board. Prior to joining Avis Budget, he was the Vice President, Family Care, Europe and Managing Director UK and Ireland at Kimberly Clark, and prior to that at Unilever where he performed a number of roles at Board level, Sales and Marketing in both the UK and Australia. He is a Board Member of the Marketing Society and a Fellow of both the IGD and Marketing Society.