Awards Ceremony:

Tuesday 18th May 2010

General Enquiries:

Rebecca Gleed
Senior Event Co-ordinator
Tel: +44(0)20 7970 4772
Email: marketingweekawards@centaur.co.uk

Sponsorship Enquiries:

Ed Tillotson
Associate Publisher
(Display and Sponsorship)
Tel: +44(0)20 7970 6234

Email: ed.tillotson@centaur.co.uk

Centaur Events is a division of Centaur Media plc

Registered office: 50 Poland Street, London, W1F 7AX, Registered No. 4948078 England

Categories

The categories are split into 3 groups: Business Sector categories; Discipline-based categories and the Special Awards. Please see below for full details regarding the different categories and to download the category-specific entry template for the category/ies you choose to enter:

Business Sector Categories

The following vertical market sector awards will be contested by brands that can demonstrate how their campaigns used a range and combination of media, technologies and platforms to deliver relevant messages to the target audience. Entrants must catalogue the aims of each campaign within the context of the brand’s wider commercial strategy and indicate to what extent each target was achieved. Please include a description of the various parts played in each campaign by each of the agencies and suppliers involved.

Judges will look for the most engaging creative, the cleverest and most innovative use of a combination of channels and the effectiveness of the campaign, measured against its original targets.

Please click on the category you wish to enter from the list below to download the category-specific entry template:

Discipline-based Categories

Marketers must catalogue the aims of the campaign they devised, how it linked to the brand’s wider commercial strategy and indicate to what extent each target was achieved. Please include a description of the role the relevant discipline played in the campaign or communication. Please also declare whether the disciplinary expertise or innovation was provided by an in-house team, an external agency partner or a combination of the two. Judges will look for the cleverest, most innovative or most effective execution or interpretation of that discipline or skill set as part of the campaign.

Please click on the category you wish to enter below to see more detail regarding that particular category and to download the category-specific entry template:

MW Awards 2010 - Discipline-based Categories

13. Advertising

This category covers all advertising campaigns and communications that have engaged the target audience. Winning marketers will demonstrate how their campaign impacted through strong creative and an innovative use of media.

To download the Advertising category entry template please click here.
14. CRM/Loyalty

This category covers the innovative CRM initiatives that have, in unique ways, inspired greater spend, a longer lifetime relationship and/or added value to the customer.

To download the CRM/Loyalty entry template please click here.
15. Data-driven Marketing

This category covers the analysis, enhancement or subsequent data planning conducted to improve targeting, increase efficiencies and drive revenues. Entries may be for business or consumer initiatives and can be for a single communication or campaign.

To download the Data-driven Marketing category entry template please click here.
16. Digital

This category covers any online, email or mobile marketing initiative as well as the digital enhancement of customer websites whether via pay per click campaigns or organic search. Entries can be for business or consumer initiatives for a single communication, an entire campaign or part of a customer management programme.

To download the Digital category entry template please click here.
17. Direct Marketing

This category covers any traditional one-to-one marketing channels including direct mail, door drops, inserts, telemarketing, DRTV and DR radio, promoting any product or service in any sector. Entries may be for business or consumer initiatives and can be for a single communication or campaign.

To download the Direct Marketing category entry template please click here.
18. Market Research

This category covers the provision of insight that was influential in forcing fresh thinking from a brand’s marketing department, resulting in a new and successful marketing campaign or communication. Entries may be for business or consumer initiatives and can be for a single communication or campaign.

To download the Market Research category entry template please click here.
19. In-store

This category covers the growing innovation of in-store and shopper marketing and in particular, point of purchase materials that continue to govern and influence consumers’ decisions in a retail environment. Entries may be for business or consumer initiatives and can be for a single communication or a campaign.

To download the In-store category entry template please click here.
20. PR

This category seeks to celebrate and recognise the influence that skilled PR practitioners have always had on the success of marketing campaigns. The winner will be rewarded for a clever, innovative use of channels as well as the idea itself. Entries may be for business or consumer initiatives and can be for a single communication or a campaign.

To download the PR category entry template please click here.
21. Sales Promotion

This category covers the diverse world of sales promotion and seeks to reward the clever use of an execution that drove interest and engagement to a campaign. Entries may be for business or consumer initiatives and can be for a single communication or campaign.

To download the Sales Promotion category entry template please click here.

Special Awards

The special awards, listed below, recognise the best in class across the industry.

Please click on the category you wish to enter below to see more detail regarding that particular category and to download the category-specific entry template:

MW Awards 2010 - Special Awards

22. Agency of the Year

This category is open to entries from agencies of any size or type.

The winner will show, through their part in a string of successful campaigns or communications, true understanding of the modern marketing landscape and an ability to manipulate, exploit or reflect it through the creation or enhancement of their client’s marketing activity. Entrants may provide details of work they have done within the judging period for a maximum of three clients.

To download the Agency of the Year category entry template please click here.
23. Brand Innovator of the Year

This category, in association with Reckitt Benckiser, is free to enter and will recognise the best of innovation in any form and in any sector. Entrants are welcome from individuals or teams from large or small businesses working on established or new brands.

This award is designed to reward an idea, product or a brand that demonstrated new thinking in a specific sector and which can boast significant success. The innovation may be related to a new brand; the rejuvenation or repositioning of an existing brand; brand extension or an innovative marketing campaign and will be measured in sales figures, early market share figures and a description of how the market responded to the idea.

The shortlist will be featured in Marketing Week in April 2010.

To download the Brand Innovator of the Year entry template please click here.
24. Brand of the Year

This category, sponsored by YouGov, is not open for entry.

The ten consumer brands on the shortlist for this award will be selected based on performance during the calendar year of 2009 using YouGov’s BrandIndex tool. The brands that reach the shortlist will be notified in December 2009 and requested to complete a specific entry template detailing how they used an integrated marketing mix of activity to engage their customer and achieve their targets during 2009.

The winner will be picked by the judging panel, chaired by an independent representative from our associate sponsor, YouGov.
25. Marketing Services Provider of the Year

This category is open to entries from any marketing services provider.

Entries should demonstrate the most innovative methods and solutions in helping a brand engage with its customers. This can be as a result of one campaign or a number of campaigns, illustrating a consistent delivery of exemplary client service. Entrants may provide details of work they have done within the judging period for a maximum of three clients.

To download the Marketing Services Provider of the Year entry template please click here.
26. Rising Star

This category, sponsored by EMR, is free to enter and is aimed at seeking out the best young talent in the marketing industry.

Entries are welcome from candidates with at least three years of relevant marketing experience who have contributed to a key marketing initiative within their company within the judging period.

Entrants should provide a maximum of 1,000 words outlining relevant project experience and his/her personal contribution made to the marketing initiative, as well as a copy of their CV.

The five shortlisted candidates will be invited to attend the Awards Ceremony in May as guests of EMR.

To download the Rising Star entry template please click here.