Please be aware that entries are now closed for 2013, the categories listed below are for reference only. To see the winners in each category, please click here.
The categories below are focused on sectors where marketing can play a very important role and the disciplines that form the core of everyday marketing practice. There are also special awards that look at innovation, personal development and overall marketing discipline. This is the perfect opportunity for you to reap the rewards of your hard work over the past year, setting a benchmark within your sector, discipline and the marketing industry as a whole.
Check out the categories that are open for entry below, for more detail visit the Judging Criteria page.
Business Sector Categories
The following vertical market sector awards will be contested by brands that can demonstrate how their campaigns used a range and combination of media, technologies and platforms to deliver relevant messages to the target audience.
Entrants must catalogue the aims of each campaign within the context of the brand’s wider commercial strategy and indicate to what extent each target was achieved. Please include a description of the various parts played in each campaign by each of the agencies and suppliers involved.
Judges will look for the most engaging creative, the cleverest and most innovative use of a combination of channels and the effectiveness of the campaign, measured against its original targets. Please do remember to include evidence of return on investment; however this was measured, so that the judges can best understand the success of the marketing involved. For our policy on ‘Commercial Confidence’, please see Rules of Entry.
Please click on the category you wish to enter from the list below to download the category-specific entry template: 1. Automotive
2. Business to Business
3. Charity and Voluntary Sector
6. Gaming and Entertainment
7. Media Brand
8. Public Sector
10. Telecommunications and IT
11. Travel and Leisure
Marketers must catalogue the aims of any campaigns used, how these linked to the brand’s wider commercial strategy and indicate to what extent any targets were achieved. Please include a description of the role the relevant discipline played in the campaign or communication. Please also declare whether the disciplinary expertise or innovation was provided by an in-house team, an external agency partner or a combination of the two.
Judges will look for the cleverest, most innovative or most effective execution or interpretation of that discipline or skill set as part of the campaign. Please do remember to include evidence of return on investment, however this was measured, so that the judges can best understand the success of the discipline involved. For our policy on ‘Commercial Confidence’, please see Rules of Entry.
MW Engage Awards 2013 - Categories
Special Award Categories
MW Engage Awards 2013 - Special Categories