Winners 2011

The 2011 roll of honour is detailed below.

Automotive

Get On: Life's Better On Two Wheels
Motorcycle Industry Association
agenda21

Business to Business

Transforming Waste and Attitudes
Veolia Environmental Services
IAS b2b Marketing

Charity and Voluntary Sector

iHobo
Depaul UK
Publicis

Financial

Santander re-brand

FMCG

Feel me, I'm gorgeous
Kleenex Ultra Soft
MHP Communications

Media

Where Do You Stand?
The Economist
AMVBBDO

Public Sector

Best in Class
Training and Development Agency for Schools
MEC

Retail

Plan A One Day Wardrobe Clearout
Marks & Spencer
RKCR/Y&R

Telecommunications and IT

Broadband Happily Ever After
Sky Broadband
WCRS&Co/Engine and Mediacom

Travel and Leisure

Nike GRID
Mindshare  

Advertising

Write the Future
Nike
Wieden + Kennedy

CRM/Loyalty

Love Story
Boden
J.P. Boden

Rising Star

Sam Barnett

Data-driven Marketing

Delivering a step change in the relevancy of customer contacts through intelligent use of browsing data
Shop Direct Group
Celebrus Technologies formerly Speed-Trap

Digital

Smell like a man, man
Old Spice
Wieden + Kennedy

Direct Marketing

Designed to face the toughest test
Land Rover 2010 range
Wunderman

Market Research

Don't Let Your Friendship Die on the Road
Teen Road Safety
Transport for London

In-store

Digital Menus Content Strategy
Burger King
SSP The Food Travel Experts

PR

2010 General Election
Facebook
Blue Rubicon

Promotional Marketing

Dine in for £10
Marks & Spencer
RKCR/Y&R

Sponsorship

Sponsorship of David Mitchell's Soapbox
Bulldog Natural Skincare

Design

Recode | Decode
Decode: Digital Design Sensations
Saint@RKCR/Y&R

Experiential Marketing

MINI World Record
MINI Countryman
Hyperspace

Brand Innovator

eco:Drive
Fiat
AKQA

Agency of the Year

Karmarama

Brand of the Year

Costa